American International Motorcycle Expo announces PSB as official education partner
Powersports Business to manage
Powersports Business Institute @ AIMExpo
IRVINE, Calif. (April 16, 2013) — The American International Motorcycle Expo (AIMExpo), in conjunction with publisher EPG Media and its Powersports Business (PSB) franchise, announced today that Powersports Business will manage the education program at the inaugural AIMExpo.
Powersports Business has a long and successful history of providing powersports dealers with educational seminars and events that are geared toward improving a dealership’s bottom line. For the industry-centric Powersports Business Institute @ AIMExpo, Powersports Business editors will develop educational tracks that will provide dealers with a range of curriculum that adds value to their experience at AIMExpo.
“We’re looking forward to working with AIMExpo to provide dealers with a comprehensive educational program through the Powersports Business Institute @ AIMExpo,” said Amy Collins, Powersports Business Group Publisher. “Our editorial content not only reaches dealers in print and online, but in person as well. We have a history of providing dealers with educational topics that inspire growth, and it’s an honor to have that responsibility at the inaugural AIMExpo.”
Powersports Business will also be involved with education initiatives during AIMExpo’s consumer days and will tap into the resources of its sister publications Rider and Thunder Press to facilitate consumer-oriented educational sessions that will be ongoing on the show floor.
“We’re excited to be partnering with EPG Media and its multiple publications and electronic media to bring an innovative and robust educational program to AIMExpo,” said Kerry Graeber, Marketing Director, Marketplace Events Motorcycle Group. “Our research has indicated that there is real demand for a new approach to trade, dealer and consumer education and together with Powersports Business we are going to ensure that we are responding to this very clear request from the industry.”
Graeber added that Powersports Business is the ideal partner to help build the industry standard in powersports education. “We’re looking forward to bringing this initiative forward with PSB,” said Graeber. “PSB is synonymous with quality education and is in sync with dealer needs.”
AIMExpo will be held Oct. 16-20, 2013, at the Orange County Convention Center in Orlando, Fla. For more information, visit the AIMExpoUSA.com website, and keep up to date on the continued progress by visiting AIMExpo’s social media pages. “Like” the AIMExpo page on Facebook, and “Follow” on Twitter: @AIMExpo.