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Motocross bike sales push Suzuki to strong May

June 6, 2013
Filed under News, Top Stories

Suzuki Motor of America, Inc. (SMAI) reports to Powersports Business that consumers are taking advantage of a generous retail promotion around the company’s popular RM-Z motorcycles. SMAI sales are up 13 percent for May, and 21 percent for the year, compared to 2012 sales (reported by American Suzuki Motor Corp.).

“The 50th Anniversary RM-Z Sales Event gave consumers Suzuki’s industry leading zero-percent financing (covering all regular finance tiers) plus their choice of Yoshimura exhausts (including Yoshimura accessories), or $600 Customer Cash back on the purchase of any new 2013/2012 RM-Z450 or RM-Z250,” said Rod Lopusnak, general manager-national sales for SMAI. “Take the champion-approved motorcycles, support them with great financing, pro-level amateur dealer support and offer bonuses for successful amateur and pro racers, and sales are bound to be strong. That’s why we decided to extend this RM-Z Sales Event through August, expanding opportunities for dealers and customers.”

This week, Suzuki launched a similar program for its sport bikes, including the Hayabusa and GSX-R. The new “50 Years of Performance” sales event runs until Aug. 31 and pairs Suzuki’s aggressive zero-percent financing (covering all regular finance tiers) with the buyer’s choice of a Yoshimura slip-on exhaust muffler or Customer Cash. Team Yoshimura Suzuki Racing’s Martin Cardenas and his Suzuki GSX-R1000 lead the current AMA Superbike points race.

Lopusnak reports that Suzuki dealers nationwide are receiving several of the brand’s new scooters and motorcycles, including the redesigned-for-2013 Burgman 650 and the SFV650. These new models, as well as Suzuki’s line of KingQuad ATVs, are available at zero-percent financing. Suzuki also recently announced a 2014 lineup that expands the Suzuki Boulevard B.O.S.S. family, with vehicles arriving in late July.

In addition, Suzuki continues to encourage consumers to visit a Suzuki dealer with its “50 Years of You” sweepstakes contest, with new contests every month.

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