Schuberth announces new primary shareholder
Perusa Partners has acquired the majority stake in the German helmet manufacturer Schuberth Holding GmbH and its subsidiaries (Schuberth Group). The premium manufacturer from Germany specializes in the development and production of motorcycle helmets as well as helmets for industrial safety, fire fighters, police and military. Since 2000, Schuberth has also been developing high-performance helmets for Formula 1, IndyCar and NASCAR. The former owner, an affiliate of the Susquehanna International Group, LLP of Bala Cynwyd, PA, USA, retains a minority stake in Schuberth.
Schuberth is perfectly suited for the Perusa portfolio approach. “Schuberth is a technologically strong company with a long history in head protection,” explains Dr. Hanno Schmidt-Gothan, Managing Director of Perusa GmbH. “We believe that the Perusa approach of active involvement in the growth and development of portfolio companies will benefit Schuberth in every way — from internationalization and innovation to productivity improvements and financing structure.”
Founded in 1922, the well-established German company has been considered a technology leader for decades and continually revolutionizes the helmet market with new innovations. The new owners intend to maintain this successful corporate vision and drive internationalization forward.
“Thanks to our innovation strength, we have developed Schuberth into one of Europe’s strongest helmet brands over the last few decades. With Perusa, we now have the ideal partner at our side to be able to keep investing in research and development for our products and expand our technological competitive edge. That will help us to increase our potential further, particularly in international markets,” said Marcel Lejeune, CEO of the Schuberth GmbH.
To ensure that the company will be able to consolidate its position successfully in international competition in the future, Schuberth will continue to rely on the drivers of its success such as “German Engineering” and safety technology “Made in Germany”. This will also include further optimization of the ultra-modern production processes. “To be able to prevail in international competition as a German company, particularly when up against mass production in Asian low-wage countries, requires absolutely top-class quality. In this respect Schuberth occupies a unique key position. In collaboration with Perusa, we are now creating a stable framework that will enable us to implement our long-term growth strategy rigorously,” said Peter Heine, COO at Schuberth GmbH, explaining one of the crucial opportunities that the participation of Perusa Partners provides.
Schuberth North America Vice President, Randy Northrup added, “This is exciting news for Schuberth North America and our customers. “German Engineering” and safety technology “Made in Germany” have been and will remain the reasons for our success in North America.With Perusa driving investment into research and development, the expansion of our technological competitive edge, and optimizing production processes, we look forward to providing customers with the superior products and faster deliveries.”