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Indian dealers to get digital with marketing

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November 4, 2013
Filed under Features, Top Stories

Big-screen displays, tablets part of dealership offerings

Indian Motorcycle has selected Wireless Ronin Technologies, Inc., a marketing technologies solutions provider, to launch its digital marketing technology across its dealership network in the United States. Indian Motorcycle is expanding its dealer network across major motorcycle markets nationwide.

The new digital marketing initiative features Indian Motorcycle branded content, which is centrally deployed using Wireless Ronin’s newly upgraded omnichannel RoninCast 4.2 software. Wireless Ronin, based in Minneapolis, received an initial purchase order to provide the necessary hardware, software, content engineering and development and training, as well as ongoing content hosting and support at its 24/7 customer support center.

Wireless Ronin worked closely with Indian Motorcycle to create an in-store customer experience that matches the ease, functionality and interactivity of Indian Motorcycle’s existing online assets.

The dealership solution includes a 46-inch display as part of a central media hearth along with a mobile tablet that sits tableside near the media hearth, allowing customers to select content from the tablet to play on the 46-inch screen. When not being controlled by the tablet, the media hearth screen plays a standard video loop along with social media and weather content zones. A bike-side tablet is also being deployed, providing interactive, bike-specific information to the customer.

While this partnership represents Wireless Ronin’s first entry into the powersports industry, it builds upon a 20-year history of success with the automotive industry, including ongoing deployments at hundreds of Chrysler, Fiat, Ford and Nissan dealerships across the U.S. and Canada.

In an effort to get bikes on the road, Indian Motorcycle will provide an array of digital marketing options geared to consumer interactions inside dealerships.

In an effort to get bikes on the road, Indian Motorcycle will provide an array of digital marketing options geared to consumer interactions inside dealerships.

“Since our dynamic digital marketing solutions are designed to provide a significant near-term return on investment, they will play a key role in Indian Motorcycle’s overall marketing strategy as they expand their dealership networks across the United States and internationally,” commented Scott Koller, Wireless Ronin’s president and CEO.

Rod Krois, marketing director for Indian Motorcycle, added: “After a competitive review process, Wireless Ronin emerged successful due to their leading technology, flexible solution approach and end-to-end support. From our first meeting with Wireless Ronin, we were impressed with their capabilities. Their responsiveness coupled with the ability to deliver quality, reliable digital solutions are allowing us to enhance our customer experience while ensuring consistent messaging and content across our dealership network.”

 

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