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UTV sales data shows importance of new inventory


Dave McMahon, Editor in Chief
February 21, 2014
Filed under Features, Top Stories

ADP Lightspeed study reveals only 1 in 10 UTVs purchased used

A study by ADP Lightspeed of more than 88,000 purchases of side-by-sides in 2013 shows that 91 percent of all side-by-sides are purchased new. Only 9 percent of side-by-side buyers in 2013 bought pre-owned units, according to the data provided to Powersports Business.

Of those who bought new UTVs in 2013, 82 percent of them did so without a trade. Those who purchased their new UTV with a unit to trade accounted for 18 percent of sales, the ADP Lightspeed data shows.

Of those who purchased a new UTV via a trade-in during 2013, nearly one-third of them traded in a multi-purpose UTV. Here’s a breakdown of what the new buyers traded in as part of their purchase:

UTV Multi-purpose:  29.3 percent
ATV Multi-purpose:  26.1 percent
Motorcycle:  15.8 percent
UTV Sport:  10.4 percent
Other:  7.6 percent
ATV Sport:  5.2 percent
Snowmobile:  2.4 percent
PWC:  1.4 percent
Auto/boat/RV:  1.2 percent
Scooter:  0.4 percent

The study also finds that among new UTV buyers in 2013 who used a trade as part of their purchase, 87 percent of them traded in one unit. Meanwhile, 13 percent of those who bought a new UTV via trade did so by trading in more than one unit as part of their purchase.

Click image to view larger (Source: ADP Lightspeed)

Click image to view larger (Source: ADP Lightspeed)

Click image to view larger (Source: ADP Lightspeed)

Click image to view larger (Source: ADP Lightspeed)




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