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Massimo to return to AIMExpo

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February 27, 2014
Filed under News, Top Stories

News Release

The American International Motorcycle Expo (AIMExpo) and Massimo Motor Sports, have announced that the rapidly expanding ATV and UTV manufacturer will return as an OEM partner at the 2014 event, scheduled for October 16-19 at Orlando’s Orange County Convention Center. As one of the key vehicle exhibitors at last year’s inaugural AIMExpo, Massimo intends to activate its presence at AIMExpo this year by unveiling a new, domestically designed sport/utility class product.

While AIMExpo’s all-inclusive platform proved to be a success for Massimo and its ability to reach the trade, media, and consumer segments of the powersports marketplace, the company’s real engagement with attendees came at the innovative AIMExpo Outdoors! space. Massimo’s latest four-wheel products were available for demos and will continue to play a pivotal role in the company’s involvement in 2014. Additionally, Massimo will conduct a launch event as it unveils its latest product.

“We’re extremely excited to be a part of the 2014 AIMExpo. Last year’s show helped kick off a year full of tremendous growth and success for the Massimo brand,” said Dylan Smith, National Sales Manager. “This year we’ll have a larger presence at the event and we will be formally inviting current and potential dealers, as well as media, to participate in our new product launch and have some fun at a special social gathering.”

Massimo will again offer demo rides of its latest products at AIMExpo Outdoors! over the course of the event’s four days. Demo participants will receive free Massimo camouflage promotional gear and a discount code for future purchases.

Founded in 2009, Massimo Motor Sports, LLC, is headquartered in Irving, Texas, and brings over 27 years of powersports experience to the marketplace. The manufacturer offers some of the most sought after ATV’s and UTV’s on the market, with all Massimo products developed and built in the U.S. utilizing local designs and globally sourced parts within its 325,000 square-foot facility.

Massimo prides itself on providing a superior level of customer service and support to its customers and partners as evidenced by the company’s continued growth, both internally and among its rapidly expanding dealer base. New partnerships with GE Capital & Sheffield financing have enabled Massimo to exceed growth expectations.

Additionally, Massimo provides dealers with generous profit margins. All Massimo UTV’s come loaded with popular accessories, including premium alloy rims, aggressive 26 inch tires, 3,500 lb. winch, roof and windshield. “The margins on Massimo UTV’s are among the best in the industry,” said Bob Braun, Head of Dealer Development at Massimo. “So we provide dealers a very good profit opportunity with the unit, even when fully accessorized.” Braun can be reached directly at 469-260-0589.

“Massimo did a great job at AIMExpo last year by taking complete advantage of everything the event represents,” said Show Director, Cinnamon Kernes.  “Massimo engaged with dealers, consumers and the media in their main exhibit space as well as at AIMExpo Outdoors!  We welcome them back with open arms and are glad to see they are going to be using the AIMExpo platform to launch new 2015 model year product.”

With over 230 exhibitors already committed to AIMExpo in 2014 and the addition of return exhibitor Massimo Motor, the event continues to cement its place within the powersports marketplace.

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