KYMCO USA returns to AIMExpo
After a successful launch last year, the 2014 American International Motorcycle Expo (AIMExpo) announced that KYMCO USA will return as an OEM exhibitor at the second annual show October 16-19 in Orlando, Fla. KYMCO was a founding manufacturer exhibitor at the inaugural AIMExpo and, as part of its 50th anniversary celebration this year, the brand plans to expand its presence at the event.
KYMCO’s lineup of scooters, ATVs and UTVs were well received last October. The company received great exposure as a result of AIMExpo’s unique all-in-one platform, which allowed members of the industry, media and consumers to be exposed to the premium products KYMCO has to offer. As a result of that success, KYMCO has committed to showcasing its newest 2015 models at AIMExpo with a revamped exhibit space inside the Orange County Convention Center.
“We’re very pleased to have been a part of the AIMExpo debut and are excited to be returning for 2014,” said Rick Pawelka, Director of Marketing, KYMCO USA. “AIMExpo is the one show where powersports dealers, journalists and consumers get to see the latest vehicles, parts and accessories offered by their favorite suppliers and brands. We’re proud to be part of AIMExpo and the important role it is playing in the future success of the powersports industry in the USA.”
A focal point of KYMCO’s success at last year’s event was its presence at AIMExpo Outdoors! The event’s innovative outdoor space allowed attendees to demo both the brand’s on-road and off-road products, and it will once again be a hallmark of KYMCO’s efforts for 2014 as AIMExpo will serve as the first opportunity for consumers to ride the company’s new 2015 models.
“KYMCO offers some of the finest products in the market, and by being part of AIMExpo last year the powersports marketplace was able to see that first hand,” said Larry Little, Vice President & General Manager, Marketplace Events Motorcycle Group. “We take pride in knowing AIMExpo offered KYMCO the opportunity to gain exposure and a new, positive, and proactive way, and we look forward to being part of their 50th anniversary celebration. We’re also thrilled that KYMCO has chosen AIMExpo as the event to give its customers the first opportunity to demo 2015 models.”
With nearly 300 exhibitors already committed to AIMExpo this year, the event continues to cement its place within the powersports marketplace.