EBR returns to AIMExpo, will offer demo rides
The American International Motorcycle Expo (AIMExpo) has announced that American motorcycle manufacturer Erik Buell Racing (EBR) will return to the 2014 show Oct. 16-19 in Orlando. EBR was a founding OEM exhibitor at the inaugural AIMExpo last October.
EBR took advantage of the exclusive all-in-one platform offered at AIMExpo and received stellar response from dealers, members of the industry, media and consumers. The East Troy, Wis., company has made a name for itself as a result of the innovative American craftsmanship of its motorcycles, including the 1190 RX that was globally debuted at AIMExpo last year. With the opportunity to connect to its current dealer body, expand its dealer network and introduce new models, EBR eagerly awaits the opportunity to build on its success from the inaugural AIMExpo.
“We are returning to AIMExpo in 2014 because the inaugural event last year was a great success for us,” said Gary Pietruszewski, vice president of global sales at Erik Buell Racing. “It’s an opportunity for us to spend quality time with dealers, the media and motorcycle enthusiasts. The timing is perfect, too, since it coincides with new model introductions and is late enough in the season that dealers and their staff can more easily attend.”
EBR plans on expanding its presence at AIMExpo in 2014 by offering demo rides. Additionally, several of EBR’s professional race team riders will be in attendance to meet with dealers, media and consumers.
“The opportunity to welcome EBR back as one of our founding OEM exhibitors is significant for AIMExpo,” said Larry Little, vice president and general manager, Marketplace Events Motorcycle Group. “The brand has boldly paved its own path in the powersports marketplace thanks to the craftsmanship and fine detail of its motorcycles, and we are happy to showcase their cutting edge products. We look forward to EBR’s return and can’t wait to see what they’ll come up with next.”
More than 275 exhibitors already have committed to AIMExpo in 2014.