DragonFire adds WPS as distributor
News release
Hot enough for you? DragonFire predicts things are going to get even hotter heading into August and September … but they are not talking about the weather. In teaming up with leading aftermarket parts and accessories distributor Western Power Sports (WPS), they plan for more dealers than ever to “Feel The Heat” as we enter into the busy season of August and September.
“DragonFire is THE leader in aftermarket parts & accessories in the UTV Side-X-Side marketplace,” states General Manager David Asher. “From our trademarked RacePace, RockSolid and ReadyForce product lines to our performance-based racing history, DragonFire has emerged from being a race-specialty shop to become the TRUE player for the entire UTV industry.”
However, this success doesn’t mean they have forgotten their roots. DragonFire supports 2X Mint 400 champ Lacrecia Beurrier in the Best In The Desert series, Lucas Oil Off-Road series hot shoe Ken Benson out west, UTV Rally Raid competitor Jimmy Keys down south, Marcus and Mouse Pratt in the GNCC series, among others. Of course appearing in four consecutive seasons of Destination Polaris with our “Project X” builds — seen by more than 80 million people on Fox Sports Net — hasn’t hurt DragonFire’s reach one bit!
Knowing who DragonFire is certainly helps, but getting dealer access is equally important. In signing a distribution deal with WPS, this key link to the consumers is now complete according to Asher. “It is important to note that 98% of all DFR products are now available through Western Power Sports.” Time to crank up the heat headed into dune season!
“We are excited to add DragonFire to the portfolio of brands WPS offers,” adds Western Power Sports President Craig Shoemaker. “Our rep force is second to none, and they are ready to heat things up in the booming UTV business.” Contact your WPS rep or DragonFire for more details … and FEEL THE HEAT!
