METZELER named Official Motorcycle Tire of Sturgis Rally
News release
METZELER brand will be the Official Motorcycle Tire of the 74thAnnual Sturgis Motorcycle Rally, the largest American motorcycle rally and one of the most important motorcycle rallies in the world. Held annually, the event takes place on the first weekend of August in the American town of Sturgis, South Dakota.
The event is scheduled for August 4 to 10, and, as every year, the town will host American motorcycle enthusiasts from all over the world. For over 74 years, fans have regularly met to share their passion for motorcycling, socialize and get in contact with the two wheel brands they love. Among these certainly not to be missed is METZELER, which, with its 150 year history, has become known to all as “The Two Wheels specialist” due to the quality and performance offered by its tires. For years, METZELER has been the traveling companion of motorcyclists around the world and is present at the most important motorcycle rallies, such as the Sturgis Motorcycle Rally.
Marco Zambianchi, METZELER General Manager NAFTA, said: “We are delighted to be able to participate as the Official Motorcycle Tire to this important gathering of international fame that each year attracts thousands of riders from all over the United States and also from abroad. METZELER has always been close to motorcyclists and helps to make their own riding experience even more enjoyable and rewarding, which is why we consider it essential to be present at this event dedicated to all motorcyclists and to those that choose our tires according to us their trust.”
“The City of Sturgis is proud to partner with Metzeler as their Official Motorcycle Tire of the 74th annual Sturgis Motorcycle Rally” added Daniel Ainslie, City Manager of the City of Sturgis, “Sturgis riders require a high performance tire while riding through our beautiful and challenging canyons and mountaintops, and METZELER has proven to be THE TIRE for nearly 150 years.”
Born from the love of racing, the Annual Sturgis Motorcycle Rally has grown to include bike shows, world-class entertainment, industry showcases, a wide variety of motorcycle related shopping opportunities, and of course, miles and miles of incredible riding experiences. At the heart of the rally lies the legendary Sturgis Main Street. This stretch of downtown Sturgis is reserved for motorcycles only, and it’s the place to be for the true Sturgis experience.
Each year in August, the population of Sturgis grows from just over 6,600 to nearly a half a million as the City plays host to the best biker get-together in the world. Located in the Black Hills of South Dakota, Sturgis offers motorcycle enthusiasts the best riding, socializing, and shopping opportunities found anywhere. Riders may choose from scenic rides through forested canyons, to day trips to National Parks like Mount Rushmore, Badlands, and Devil’s Tower. They can ride through the tunnels and spires carved from granite on the Needles Highway, or spend time re-living the past at the Sturgis Motorcycle Museum. The friendly atmosphere and scenic beauty of the Black Hills keeps visitors coming back year after year.
