Biker’s Choice adds premium mobile audio brand to catalog

Rockford Fosgate has partnered with Tucker Rocky Distribution to carry the Rockford Fosgate powersports product line through the Biker’s Choice catalog. The partnership kicked off on July 26 during Tucker Rocky’s mid-year dealer show.

“We are excited to have our motorcycle-specific products, such as our new Harley-Davidson Direct Fit motorcycle audio systems and our new RFBTAUX Universal Bluetooth Streaming Adapter, available through such an exclusive and widely respected distribution partner as Tucker Rocky,” said Bill Jackson, Rockford president and CEO. “With their extensive dealer network, multiple warehouse locations, and focus on customer service, Tucker Rocky is well suited to offer Rockford’s products. We believe that this partnership will make our motorcycle audio gear more accessible to enthusiasts looking to improve their audio system’s performance.”

“Rockford Fosgate has been a respected and sought-after leader in the mobile audio market for decades,” said Aaron Whitney, Biker’s Choice segment manager. “Their dedicated powersports products fall right in line with our customers’ needs and their lifestyle as a whole. We are looking forward to offering the Rockford Fosgate line through our Biker’s Choice catalog.”