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BMW Motorrad first-half sales set record

August 8, 2014
Filed under Features, In this issue, Top Stories

BMW Motorrad has achieved an all-time six-month high in the first half of this year. With worldwide sales of 70,978 motorcycles and maxi scooters (previous year: 64,941 units), this amounts to an increase of 9.3 percent as compared to the equivalent period of 2013. A total of 11,827 bikes and scooters were sold in June 2014, a decrease of 5.7 percent compared to the 12,541 units sold in June 2013.

“We have achieved an all-time six-month high in the first half of this year. Never before have we sold this many vehicles in the first six months of a year. With an increase of 9.3 percent in the first half of 2014, we remain on course to achieve an all-time sales high for the year as a whole,” said Heiner Faust, BMW Motorrad head of sales and marketing.

The best-selling model remains the BMW R 1200 GS. Almost 15,000 units were supplied to customers worldwide during the first six months of the year. This is followed in second and third place by the two new boxer models R 1200 GS Adventure and R 1200 RT with 9,708 and 7,420 units respectively. The R nineT launched in March surpassed the expectations with sales of 4,114 vehicles.

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