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Tsujikawa named marketing director at Sturgis Motorcycle Museum

News release

The Sturgis Museum & Hall Of Fame board of directors is proud to announce the appointment of industry veteran Tigra Tsujikawa as Marketing & Development Director. Just in time for the annual motorcycle rally in the Black Hills, the hiring of Tsujikawa is part of the museum’s stated mission to “honor the ride and build the legacy” of the Sturgis Rally.

“It is our goal to expand the operation into a world class facility and become a true destination,” says Executive Director Christine Paige Diers. “For the past decade we have offered visitors to the Black Hills a unique opportunity to not only visit the home of the largest motorcycle rally in the country but also learn about the people who helped create the sport and culture of motorcycling, and view our compelling collection of vintage motorcycles, artifacts and memorabilia. Hiring Tigra will help us bring this sense of history to even more people in the future.”

“It is this sense of history intertwined with motorcycling that is really compelling to me as a lifelong rider and student of the motorcycle industry,” adds Tsujikawa. Her career spans two decades and includes stints with the American Motorcyclist Association, Kawasaki and Fox Racing. During her time with the AMA, Tigra successfully managed the Vintage Motorcycle Days, AMA Hall Of Fame induction ceremonies and the last two International Women & Motorcycling Conferences, making her uniquely qualified to help forward the museum’s expansion plan. “I love riding and feel the happiest on two wheels or meeting other riders,” she says with a smile. “I also try to bring new people into the world of riding and the museum is a great portal for people who are interested in motorcycling.”

Riders attending the Sturgis Rally this year are invited to get an update on the Museum in person from Diers and Tsujikawa.

“Our goal is to stand alongside other prominent Black Hills destinations that promote tourism, economic development and the unique place that is the Black Hills,” says Diers. “We’ve developed a concept drawing to give potential donors a true feel for what it is we’d like to accomplish. We want to share that with you now so you can fully appreciate our plans to Honor the Ride… Build the Legacy!”

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