Record U.S. sales in 2014 for OEM
News record
BMW Motorrad USA closed the 2014 year in style, reporting sales of 1,232 motorcycles in December, an increase of 11.9 percent above the total of 1,101 motorcycles sold in December 2013.
The new-for-2014 R 1200 RT was the best performing model in the month with 207 deliveries, helping drive growth of 17% in R-Series sales with 477 boxers sold compared to 408 a year ago.
A further 202 retails of the S 1000 RR drove growth of 80% in S-Series with 254 units sold compared to 141 in December 2013.
As a result, BMW Motorrad finished on 14,945 retails, the best performance in more than decade and 5.4% ahead of last year. With an energized dealer network and three new models debuting in January, BMW Motorrad is well positioned to start 2015 with a bang.
