Suzuki reports overall growth of 32 percent in month
If repeat news is good news, then Suzuki Motor of America Inc. (SMAI) scored another win, with the month of March showing year-over-year sales gains of 32 percent. Suzuki dealers showed sales increases in nearly every segment of Suzuki motorcycles, scooters and ATVs.
KingQuad ATVs repeated their sales gains from February, with a year-over-year boost of 26 percent. These utility-sport four-wheel stalwarts have remained popular for several months, with sales of the KingQuad 400 showing the fastest growth, while the KingQuad 500 models are the family’s volume leader.
With a move toward long-term growth, SMAI announced at the end of March several management changes impacting its motorcycle/ATV, marine and operations divisions.
Mark Eastman was named executive vice president, Operations. Gus Blakely was named vice president, Marine Sales. Steve Muthig is now vice president, Service Customer Support. On the marketing side, industry veteran Kerry Graeber will return to SMAI as vice president, Sales & Marketing. He previously worked for Suzuki from 1991 to 2002.
Here’s how the rest of the Suzuki offerings contributed to the March growth:
Suzuki’s newest street bikes, the GSX-S1000 series and the GSX-S750, are powering out of Suzuki dealerships, lifting the company’s “standard” segment sales to new heights.
Sales of Suzuki Boulevard cruisers increased by more than 60 percent year-over-year, with every model in the family scoring sales gains through March. From the low-slung single-cylinder Boulevard S40 to the touring-ready T models to the mighty Boulevard M109R, Suzuki Boulevard cruisers continue to draw the attention of a wide range of motorcyclists.
Suzuki’s MX lineup remained a powerful retail force through March, with year-over-year sales doubling on the strength of the combined strength of the lineup. Play bikes — including the Suzuki DR-Z125L and the DR-Z70 — moved fast from Suzuki dealerships, giving young off-roaders a good start into the trail-riding season. Suzuki’s diverse DualSport motorcycle family also proved popular, with sales of the V-Strom 650 ABS up by 31 percent and sales of the DR200S up 60 percent compared to the same period last year.
“Powersports customers are taking full advantage of the diverse quality of Suzuki product and of the great programs offered by Suzuki dealers,” said Steve Bortolamedi, communications manager for SMAI. “With all that Suzuki and its dealers are planning for the spring and summer months, customers should be even more excited about the opportunities ahead.”
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