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Power 50 dealers promoted to motorcycle riding enthusiasts

Continuing to provide benefits to Power 50 dealers on a year-long basis, Powersports Business announced that once again, the entire list of 2016 Power 50 dealers will be featured in advertisements in sister publications Rider and Thunder Press.

“The Power 50 is the industry’s longest continually running dealer awards program, and we’re proud to promote the best dealerships in North America to such a dedicated group of motorcycling enthusiasts — the readers of Rider and Thunder Press,” Powersports Business editor in chief Dave McMahon said. “Just in time for the riding season, we’re providing our Power 50 dealers yet another benefit of the program that dealers have requested — outreach to consumers to help tout their Power 50 status.”

Power 50 dealers — and the two members of the Power 50 Hall of Fame — will benefit by being promoted to the expansive reach of the readers of Rider and Thunder Press.

Of the Rider readership, 57 percent ride more than 5,000 miles annually, 43 percent are likely to buy a motorcycle in the next 12 months, 59 percent spent more than $500 on apparel and helmets in the past 12 months and 98 percent buy from Rider advertisers.

Similarly, of the Thunder Press readers, 66 percent have more than 20 years riding experience, 94 percent own a Harley-Davidson, 51 percent rode more than 10,000 last year, 67 percent spent more than $500 on apparel and helmets in the past 12 months and 76 percent buy from Thunder Press advertisers.

The Powersports Business editorial staff annually selects the Power 50 dealerships in the U.S and Canada based on a host of criteria, including customer service, business performance and profitability.

The 2017 Power 50 dealer application is available by clicking here. Deadline for entry is April 15, 2017. The 2017 Power 50 dealers will be announced in September during AIMExpo in Columbus, Ohio.

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