Patriot Motorcycles Corporation, Dana Point, Calif., says its Yamoto brand of off-road dirt bikes and ATVs will be the "Presenting Sponsor" for the upcoming 2005 Freestyle MX Tour.
The 2005 Freestyle MX Tour will be seen at 70 venues - including top NASCAR and INDY races. Patriot says it expects 50,000 to 300,000 people per venue.
Yamoto is a line of Chinese Dirt Bikes and ATVs new to the U.S. market.
As the Presenting Sponsor, Yamoto by Patriot will have signage on all Tour vehicles, including Freestyle MX Tour motor coaches, equipment vans, Tour bikes and the 36-foot and 20-foot enclosed Tour trailers. Tour posters, autograph cards and other merchandise such as rider hats and T-shirts also will feature the Yamoto by Patriot logo and designs. In addition to all on-site signage, Yamoto by Patriot will be included on all national and local advertisements for each tour stop. Total impressions generated by the exposure for Yamoto by Patriot are expected to top 140 million. Terms of the deal were not disclosed.
"The extension and credibility offered by the Freestyle MX Tour was an opportunity we sought out to connect with our grass-roots consumer said Mark Green, President of Sales and Marketing of Patriot Motorcycles Corp. “We have put significant resources towards the tour to ensure our message of affordable family fun reaches its target."
Copyright 2005 Powersports Business