Dealer Organization Launched in Canada
March 15, 2005
Filed under Uncategorized
Stephen Bieda attended the first-ever Canadian Powersports Dealer Expo, March 11-13, at the Toronto Congress Centre, touting an organization he says is long overdue in Canada: the Canadian Powersports Dealer Association.
Bieda, General Manager and Vice President of Bieda’s Powersports in Fenwick, Ontario, Canada, for the past 25 years, was responsible for the formation of the organization.
“For the most part, the powersports industry is still in the infancy stage, probably 20 years behind the auto industry with the passion of hobbyist dealers still as the driving force,” Beida said. “My goal is to help advance our industry into a phase of balance between hobbyist passion and bottom line number crunching by promoting better communication channels. Our industry is approaching a period of dramatic change where many experts see major dealership consolidations occurring. Too many dealers in Canada are teetering on financial crisis and this needs to change.
“We all need a common voice in the powersports industry to raise the level of service of our dealerships and to bond together to address our suppliers in a powerful and professional manner that both respects the OEMs desire for market share and the dealers need to be profitable.”
To help foster dealer communications, the organization’s web site, www.cpsda.com, includes a large number of brand and product specific forums, essentially chat forums allowing users to discuss technical product difficulties, short-comings and successes in supplier relations and virtually any other topic important to the dealer. Full access to the site currently is only for dealer principals and general managers. Bieda says the CPSDA will individually pre-approve only authorized powersports dealers.
The CPSDA is seeking dealer representatives in each province and territory to develop provincial chapters. For more information, visit www.cpsda.com, or e-mail Stephen.Bieda@CPSDA.com.