Piaggio to Office all Brands in New York
March 15, 2005
Filed under Uncategorized
Paolo Timoni, vice president of Global Sales & Marketing at Piaggio & C. SpA, says the company is in the process of centralizing the operations of its brands in the United States at Piaggio USA, Inc. corporate headquarters in New York.
Piaggio owns the Piaggio, Vespa, Derbi, Gilera, Aprilia, Moto Guzzi and Laverda brand names. Piaggio USA, Inc. is the importer and distributor of Piaggio and Vespa brand scooters. Recently, the unit also took over the import and distribution of Derbi brand powersports vehicles in the U.S. The move ends distribution of the brand by Derbi West LLC, Portland, Ore.
While Piaggio plans to have all of its brands in the U.S. headquartered under a single roof in New York, Timoni says Vespa will continue to have a small office in California and Aprilia may continue some duties out of its facility in Georgia.
The majority of Vespa’s office in Los Angeles has already been moved to the Piaggio USA office in New York. Timoni said Aprilia soon will follow. Piaggio USA, Inc. is located at 140 East 45th Street, 17th Floor, New York, N.Y. 10017; 212/380-4400.