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BRP to Go Direct in France

April 12, 2005
Filed under Uncategorized

Bombardier Recreational Products Inc. (BRP), Valcourt, Quebec, Canada, says it plans to begin distributing product directly to its dealers in France.
As of October 1, 2005, BRP will distribute its products directly through its own French dealer network. However, as part of the agreements and commitments undertaken in France, the distribution of BRP products will continue to be handled by the current distributor, Everset S.A., until September 30, 2005.
BRP says a direct approach in France will ensure that standards be kept with respect to customer service, delivery of products and spare parts, and after-sales service and warranty.
“This initiative is part of BRP’s growth strategy to reinforce its presence on the international markets,” said Michel Hade, Vice President and General Manager, International Sales and Marketing. “This approach will allow us to better anticipate and satisfy the present and future needs of the customers in France, the most important market in Europe for motorized recreational vehicles.”
BRP has been present in Europe for over 30 years. The company has manufacturing facilities in Austria (BRP Rotax) and in Finland (BRP Finland).

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