Suzuki Boosts Sponsorship at California Speedway
July 15, 2005
Filed under Uncategorized
American Suzuki Motor Corporation, Brea, Calif., has expanded its partnership with California Speedway, Fontana, Calif. to become the “Official Motorcycle and ATV of California Speedway” through 2007.
Suzuki will be able to take advantage of having a major presence at the speedway’s events, including in-market promotional support that will benefit race fans as well as a display at one of the NASCAR NEXTEL Cup Series race weekends.
This follows the partnership agreement with Suzuki and California Speedway that made Suzuki the race weekend sponsor of this year’s AMA Superbike doubleheader, the Suzuki Superbike Challenge, which takes place on the 2.3-mile, 21-turn Motorcycle Competition Course at California Speedway.
California Speedway is owned by International Speedway Corporation, currently promoting more than 100 events annually in the United States.
“We welcome the addition of Suzuki to our family of impressive ‘official’ status partners here at California Speedway,” Speedway President Gillian Zucker said. “Suzuki’s leadership position in the motorcycle industry is well-known, and locally, our guests will benefit from Suzuki’s strong promotional and retail presence in Southern California.”