BMW Wins Design Award
October 4, 2005
Filed under Uncategorized
The Motorcycle Design Association (MDA) awarded the BMW HP2 the Best of Show Award at the 2005 Paris “Mondial du Deux Roues” motorcycle show.
Criteria covered innovation, clarity of concept and the integration of bodywork with mechanical components, as well as overall aesthetic appeal.
Among the contenders were Odyssey Motorcycles’ X-Rod, a muscular custom bike derived from the Harley-Davidson V-Rod; Yamaha’s MT-05 study; the new Kawasaki EN-6; the Triumph Daytona 675; Yamaha’s R6; the Suzuki GSR; and the Polaris Revolver, a concept quad.
“The HP2 impressed the jury by its simplicity and clarity of concept”, explained Glynn Kerr, co-founder and president of the MDA. “It is a strong statement, almost Ducati-like in its minimalism, and yet still every bit a BMW. It’s a perfect example of how less can mean more.”
Jean-Michel Cavret, director of BMW France’s motorcycle division, accepted the “Best of Show” trophy on the BMW stand during the first public day of the show.