ADP: Dealer Satisfaction Up 14% since 2003
January 9, 2006
Filed under Uncategorized
The results of a monthly survey fielded for ADP Dealer Services by Forrester Consulting, an independent technology and market research company, state that ADP dealer satisfaction is at an all time high. ADP's survey shows 86 percent of ADP's dealer customers are satisfied with ADP - a 14 percent increase since 2003, when ADP began conducting the survey.
On behalf of ADP, Forrester Consulting surveys 200 unique ADP dealers a month from every region in the United States and Canada. The survey covers all manufacturers and type/size of dealership. As a result, 25 percent of ADP's North American client base is surveyed each year. The reported margin of error for the survey is +/- 2 percent on an annual basis, and uses actual, unweighted data to obtain its results.
"We began an independent dealership satisfaction survey in 2003 because we're committed to improving results for our dealers," said Bill Heffern, vice president of Client and Technical Services for ADP Dealer Services. "The survey through Forrester Consulting provides us with immediate follow up based on a detailed methodology, so we can quickly and effectively address and resolve our dealers' issues."
Additionally, 81 percent of ADP's dealer client base would likely recommend ADP to other dealerships - a 31 percent increase from 2003 -three-quarters of survey respondents rate the training provided by ADP as effective, and more than 80 percent of the respondents are satisfied with the speed of software changes and modifications.
ADP Dealer Services provides integrated computing solutions to nearly 25,500 auto, truck, motorcycle, marine and recreational vehicle dealers throughout the United States, Canada, Asia, China, Europe and the Middle East. ADP Dealer Services is the third largest business unit of Automatic Data Processing, Inc.