Social Media Launches on the Internet

February 3, 2006
Filed under Uncategorized

A new online magazine capitalizing on the growth and interest in the women's motorcycling market was recently launched. is updated on a regular basis and includes the latest industry news and information, motorcycle road tests, product reviews, touring articles, information useful to passengers, info on how to get into racing, profiles of female leaders and historical figures, and motorcycle lifestyle articles. In addition, readers are invited to submit stories and photos about their motorcycling experiences to share with others. The site also includes a comprehensive Beginner's Guide for Women.
"It's not just a site for women riders, it's a site about women riders so anyone interested in learning more about the growth, power and influence of women motorcyclists will want to spend time on," said Genevieve Schmitt, founder and editor of
Schmitt is the owner of Women Riders Now, a marketing and consulting company. She is perhaps best known as the founding editor of Woman Rider magazine, a national all-brands quarterly publication that lasted for four years. "When Woman Rider ceased publishing, there was such an outcry from riders, both women and men, over the loss of their favorite magazine,” Schmitt said. “I felt compelled to continue providing that same type of information, but on a more frequent basis. An online magazine is the best way to do that.
"My mission with is to educate and inform the motorcycle industry and the general public on the growth and impact of the female riding population. In doing so, my goal is to raise awareness of motorcycling and attract new riders to the sport."

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