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KTM, Audi Plan Concept

April 7, 2006
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Last December, Powersports Business reported that KTM CEO Stefan Pierer intended to build a vehicle that blurred the line between automobile and ATV. It seems the idea has now expanded to be a full-fledged automobile.
Word is spreading that KTM and Audi are working together to develop a rear-wheel-drive sports coupe after Audi AG Chairman Martin Winterkorn, recently speaking at a press conference, acknowledged the project as a concept that may unveiled by 2007.
According to British car publication Auto Express, Winterkorn described KTM as “very interesting,” and said the two firms “will show something at the end of the year.”
“It would be a totally unique design, be light-weight and have high performance,” Pierer told Powersports Business in late 2005.
He said the imagined unit would boast approximately 200hp and sell for between $29,000 and $40,000. He equated the typical buyer to those who would purchase a Caterham Seven or Lotus Exige, and described the unit as a pleasure vehicle designed mostly for a performance-minded enthusiast.
Pierer said a few hundred examples of the vehicle are expected to be delivered, with production beginning within 1.5 years of the concept’s debut.
Austrian coach-builder Magna Steyr is a leading choice as the builder, according to a report by Austrian business newspaper Wirtshafts Blatt.
Ingolstadt, Germany-based Audi AG is a luxury division of Volkswagen AG. At the 2005 Tokyo Motor Show, Volkswagen revealed a three-wheeled unit, the GX3, developed with Lotus.

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