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BRP Continues Online Films Series

June 20, 2006
Filed under Uncategorized

Bombardier Recreational Products Inc. (BRP) plans to continue with the Sea-Doo Films series, the manufacturer’s latest viral marketing campaign. Providing Hollywood-style entertainment, the films are an effort to excite consumers about PWC and sport boats. Television commercials have been beckoning consumers to visit www.sea-doofilms.com to watch the offerings.
“We’ve developed the action-packed Sea-Doo Films Series to build on the excitement of hitting the water, and to reinforce the fact that fun and adventure awaits aboard Sea-Doo PWC and sport boats,” said Pierre Arsenault, vice president and general manager for snowmobiles, watercraft, ATVs and sport boats at BRP. “Sea-Doo PWC and sport boats are cleaner, quieter, and more technologically advanced than ever, and we have created a marketing vehicle that echoes this innovative thinking in a fun, interactive way.”
Titled “Rusty Dogs,” “Hijacked” and “Harbour Towne,” the three films – each between eight and ten minutes in length – were produced by veteran filmmakers at Backyard Productions in partnership with BRP’s advertising agency, Chicago-based Cramer-Krasselt.
To view the films, visit www.sea-doofilms.com

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