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May 25, 2009 – Honda’s bike segment sales fall 29 percent

May 25, 2009
Filed under Features

Honda Motor Co. saw a drop in North American powersports unit sales last year and is predicting a worldwide decline for its upcoming fiscal year.
Honda reported a 29 percent decline in North American unit sales for its motorcycle segment, which includes bikes, ATVs and PWC. For its fiscal year, Honda sold 320,000 units in North America, which includes the United States, Canada and Mexico.
For motorcycles alone, Honda sold
188,000 units in North America in its past fiscal year, a decline of 22 percent from the previous year. A difficult fourth quarter was partly the reason for the 29 percent decline for Honda.
In its fourth quarter, which ended March 31, Honda’s North American motorcycle segment sales fell 52 percent compared to the year-ago period. For motorcycles alone, Honda’s North American new unit sales totaled 45,000, a decline of 47 percent from the year-ago period.
Honda also reported motorcycle unit sales declines for its fiscal year in Europe (11 percent) and Japan (25.4 percent) as well as an increase in its Asian market (13.4 percent).
Looking forward, Honda expects to see a
15 percent drop in its worldwide unit sales for its motorcycle business in its upcoming fiscal year. For all its segments, Honda reported revenue of $101 billion in its fiscal year, a 16.6 percent drop. Part of that decline is attributed to currency exchange rates. Honda said if calculated at the same exchange rate as the previous fiscal year, the company’s revenue would have fell 6.6 percent.

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