Powersports Business

Sheffield Financial expands pre-owned financing, boosts dealer flexibility

Sheffield Financial is expanding its pre-owned powersports financing program, introducing broader vehicle eligibility, higher loan advances and new dealer incentives aimed at helping dealers move used inventory. The updates significantly widen the pool of financeable…

NPA promotes Perry to VP of sales operations

Yuasa Battery names new vice president of sales and marketing

Tire Tech 2026: Motorcycle tires target touring, adventure, and track day grip

Buy-sell transaction of two Virginia H-D dealerships officially close

Harley-Davidson confirms layoffs as company works to stabilize business

The layoffs come after a difficult 2025 for Harley-Davidson, which reported a $29 million operating loss, with a 12% year-over-year global motorcycle sales drop, including North America, where sales were down 13%.

Honda overhauls Pioneer 1000 lineup for 2026, adds enclosed HVAC-equipped Elite model

Segway Powersports sells out initial Super Villain inventory in two weeks

Buy-sell transaction of two Virginia H-D dealerships officially close

Taiga drops electric snowmobile lineup built on software-defined platform

Polaris to close Wisconsin powertrain manufacturing plant by end of 2026

Engine production for Indian Motorcycle models will be consolidated at Polaris’ Spirit Lake, Iowa, manufacturing operations, where more than 500 employees are currently based.

Indian pays tribute to motorcycle’s ‘golden age’ with ’40s-inspired bike

Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range

Indian Motorcycle goes independent as Carolwood LP closes acquisition

Harley-Davidson details reset plan as Q4 loss widens

Polaris reports share gains, rightsizes dealer inventory as tariffs weigh on 2025 results

Reputation Management in the Age of Online Reviews

A single online review can feel disproportionate. One frustrated customer posts a harsh comment, and suddenly it appears that the entire business is under indictment. This article offers tips and tricks on how retailers can…

Marketing to Multiple Generations Under One Roof

Content Marketing for Retailers Who Don’t Want to Be Influencers

Staying Competitive in the AI Era: A Small Retailer’s Survival Guide

Owning Your Customer Data (Before Someone Else Does)

Measuring ROI on Marketing Efforts