Powersports Business

Bill aims to redefine motorcycles, leaving Slingshot in ‘classification limbo’

Three-wheeled autocycles like the Polaris Slingshot face uncertainty as a new federal bill moving through Congress looks to change the definition of a motorcycle.

Power Hour: Mike Martinez’s 32-year career anchored by Rhino’s industry impact

MotoGP commercial rights holder changes name following acquisition

Marine industry down double digits in November, smaller boats show resilience: Report

KYMCO USA adds tech-heavy Downtown GT 125i to 2026 lineup

Polaris unveils 2027 snowmobile lineup 

The new lineup features two new mountain machines, expanded 9R engine availability, a new youth 200, and six exclusive models available only until March 13.

Bill aims to redefine motorcycles, leaving Slingshot in ‘classification limbo’

Virginia Harley-Davidson dealerships to consolidate under new ownership

Ski-Doo introduces new features, advancements for 2027 model year

Turn 14 names Caitlyn Williams Central regional sales manager for Owned Brands

Polaris to close Wisconsin powertrain manufacturing plant by end of 2026

Engine production for Indian Motorcycle models will be consolidated at Polaris’ Spirit Lake, Iowa, manufacturing operations, where more than 500 employees are currently based.

Indian pays tribute to motorcycle’s ‘golden age’ with ’40s-inspired bike

Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range

Indian Motorcycle goes independent as Carolwood LP closes acquisition

Harley-Davidson details reset plan as Q4 loss widens

Polaris reports share gains, rightsizes dealer inventory as tariffs weigh on 2025 results

Staying Competitive in the AI Era: A Small Retailer’s Survival Guide

Small retailers face many challenges as the market grows and technology advances, including rising costs and improved competition. AI tools can make it easier for retailers to compete in the new business market by allowing…

Owning Your Customer Data (Before Someone Else Does)

Measuring ROI on Marketing Efforts

Leveraging Social Media Without Losing Your Local Identity

Maximizing Word-of-Mouth in the Digital Age

7 Ways to Ensure Consistency and Reliability Across Your Supply Chain