Powersports Business

Bridgestone introduces Battlax Adventure A42 motorcycle tire

New road-oriented adventure tire begins rolling out globally in January 2027, with additional sizes planned for 2028.

Ilmor Marine’s Mike Lindberg elected chair of NMMA engine division

MIC webinar to explore motorcycle sales and pricing trends

Opinion: Don’t let AI become the customer service department

Kawasaki releases its street lineup for ’27 model year

Another Harley store shuts its doors, this time north of the border

Barnes Harley-Davidson Kamloops, part of a four-rooftop Harley dealership network, announced it will be ending operations permanently on Jan. 16, 2027.

Kawasaki releases its street lineup for ’27 model year

Honda brings back versatile NC750X and iconic Gold Wing for ’27 model year

FRP Moto drops first electric minibike that tops out at 55 mph

Ohio Harley-Davidson dealership closes after nearly 40 years

The closure comes about a year after the dealership was sold to new ownership and rebranded from Eastgate Harley-Davidson to 7 Hills Harley-Davidson.

Illinois dealership now recognized as world’s oldest Harley dealer

Pro skater teams with Bassani to launch signature exhaust pipe for H-D Softail

Snow Goer announces its 2027 Snowmobile of the Year

Harley-Davidson joins expanded powersports section at 2026 SEMA Show

Two side-by-sides remain missing after Canadian powersports dealership break-in

AI in the dealership: Trust, but verify

A new report from SAS, based on research conducted with IDC, found that organizations with stronger AI governance, data quality, oversight and accountability practices were significantly more likely to report strong returns on their AI…

6 Easy Tips to Evaluate Your Website

The First 30 Seconds: Where Most Sales Are Won or Lost

5 Numbers Every Retailer Should Track

Marketing That Drives Sales, Not Just Likes

NPDA white paper urges OEM pricing overhaul to meet FTC rules, protect dealers