Powersports Business

Illinois dealership now recognized as world’s oldest Harley dealer

Kegel Harley-Davidson in Rockford, Illinois, has received a new distinction from Harley-Davidson Motor Company after newly uncovered historical records pushed the dealership’s recognized start date back to 1909.

Polaris releases new military snowmobile to add to its over-snow lineup

BRP recognizes top North American dealers at Club BRP 2027

Voting for Triumph Scrambler custom build competition now open

S&S Cycle adds engine prize to AIMExpo Builders Cup

Illinois dealership now recognized as world’s oldest Harley dealer

Kegel Harley-Davidson in Rockford, Illinois, has received a new distinction from Harley-Davidson Motor Company after newly uncovered historical records pushed the dealership’s recognized start date back to 1909.

BRP recognizes top North American dealers at Club BRP 2027

Aston Martin drops its first-ever road-legal motorcycle

Harley-Davidson joins expanded powersports section at 2026 SEMA Show

Canadian Harley dealer says retaliation tariffs will drive off customers

Yamaha to end U.S. side-by-side production as it posts record first-half earnings

Yamaha said the Newnan facility will instead focus resources on ATV production while improving procurement efficiency and expanding production of golf cars and personal watercraft to better respond to changing market demand.

Biketoberfest motorcycle rally returns to Daytona Beach for its 34th year

Arctic Cat releases ATV, side-by-side lineup for 2027 model year

West Marine to close 32 more stores as bankruptcy restructuring continues

Pennsylvania opens new single-track, dual-sport trail system

Seized snowmobile and motorcycle collection from Pophal fraud case heads to public auction

AI in the dealership: Trust, but verify

A new report from SAS, based on research conducted with IDC, found that organizations with stronger AI governance, data quality, oversight and accountability practices were significantly more likely to report strong returns on their AI…

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NPDA white paper urges OEM pricing overhaul to meet FTC rules, protect dealers