Powersports Business

Rider names its 2026 Motorcycle of the Year

Now in its 36th year, Rider gave its 2026 Motorcycle of the Year award to the Buell Super Cruiser, a machine that blends American V-twin styling with superbike performance.

Kansas Harley-Davidson store ends operations after 77 years in business

Ducati goes dark with latest Monster release

J&P Cycles salutes veterans through fundraising campaign

Marstrax’s e-motorcycle to make U.S. debut at SEMA Show

Popular powersports online retailer Dennis Kirk acquired

Powersports online retailer Dennis Kirk was acquired by CSC Generation, which also acquired Backcountry Motorsports back in 2024.

Indian Motorcycle cuts about 70 positions, plans manufacturing hires in Iowa

Rider names its 2026 Motorcycle of the Year

Polaris unveils 400-horsepower RZR Pro R Factory Boost race machine

Ohio Harley-Davidson dealership closes after nearly 40 years

The closure comes about a year after the dealership was sold to new ownership and rebranded from Eastgate Harley-Davidson to 7 Hills Harley-Davidson.

Illinois dealership now recognized as world’s oldest Harley dealer

Pro skater teams with Bassani to launch signature exhaust pipe for H-D Softail

Snow Goer announces its 2027 Snowmobile of the Year

Harley-Davidson joins expanded powersports section at 2026 SEMA Show

Two side-by-sides remain missing after Canadian powersports dealership break-in

AI in the dealership: Trust, but verify

A new report from SAS, based on research conducted with IDC, found that organizations with stronger AI governance, data quality, oversight and accountability practices were significantly more likely to report strong returns on their AI…

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The First 30 Seconds: Where Most Sales Are Won or Lost

5 Numbers Every Retailer Should Track

Marketing That Drives Sales, Not Just Likes

NPDA white paper urges OEM pricing overhaul to meet FTC rules, protect dealers