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Retail Sales Report March 31, 2003

March 31, 2003
Filed under Archives

February ATV sales decline 9.7%

ATV sales continued their soft performance in February, declining 9.7%, continuing a trend that began in the third quarter last year. ATV unit retail sales have declined four of the last five months. So far in 2003, ATV sales are down 9.2% over the same period last year. February ATV sales were 44,687, off 4,813 units from the 49,500 units sold in February 2003, according to figures compiled by the Motorcycle Industry Council (MIC).

Motorcycle sales also declined, dropping 9.1% in February, compared to February 2002. For the year, motorcycle sales are down 6.5% over the same period in 2002. However, the 2003 numbers do not include Ducati sales figures for January and February.

Scooter sales, which had been a hot segment, were down 15.9% for the month.

* Ducati sales for January and February have not been included in this report.

This report contains estimated retail unit sales of motorcycles, ATVs and scooters from warranty registrations provided by Aprilia, Arctic Cat, BMW, Bombardier, Buell, Ducati, Harley-Davidson, Honda, Indian, KTM, Kawasaki, Polaris, Suzuki, Triumph, Victory, and Yamaha from retail dealers. This report does not include total retail sales, since a small portion (less than 5%) of total retail sales is not reported through warranty registrations.


MIC membership is open to new and existing motorcycle and aftermarket product manufacturers, distributors and allied trades. Retail outlets are not currently eligible for membership. For more information, please call MIC at 949/727-4211.

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