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July 9, 2010
Filed under From the Editors
The National Retail Federation just released a 176-page document outlining how retailers can leverage mobile technology. However, it also pointed out that a whopping 62 percent of retailers haven’t begun or are only in the early stages of laying out a strategy. I’m willing to bet that percentage is even higher for companies in the powersports industry given feedback we’ve gotten from readers.
A recent online poll Powersports Business conducted asked: What source is the majority of your marketing budget dedicated to?
The answers were across the board. Only 3 percent of respondents answered “TV” and another 3 percent said “social networking sites.” The largest groups said “Direct Marketing” (15 percent), “Web site” (21 percent) and “Other” (33 percent).
With the number of different marketing avenues available, including new initiatives like social networking sites and mobile marketing, Powersports Business is going to delve further into the most effective methods. In order to produce the most beneficial information, we need more input from you.
1. Answer the one-question, online poll.
2. Respond below with marketing areas you’d like more information about, your company’s current marketing avenues, and/or any other thoughts regarding the vast world of marketing.