A sales staff salary issue … that shouldn’t be an issue
July 27, 2010
Filed under From the Editors
Please tell me why your sales staff’s pay is somehow, someway not connected to their successes or failures in building the dealership’s consumer database.
How is that possible?
We’re in the midst of gathering data from dealers on lead management and CRM in preparation for a Webinar and one of the questions is: “Is your sales staff’s pay plan tied to the lead management or CRM system?”
I’m not going to give away the results of that survey — you’ll have to attend our Aug. 4 Webinar to find that out.
But I can tell you that I can’t see any reason why sales staff’s salaries shouldn’t be connected to lead management. We all get deluged with product info on a routine basis from our favorite retailers — why can’t we add dealers to that list? How is it possible that I get a daily reminder on what the sandwich store down the street is serving today but I can’t find out what’s happening at area dealerships?
Care to figuratively fight back? Offer some reason why sales staff’s pay shouldn’t be tied to lead management?