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Feb. 10, 2003 – Top Guns

February 10, 2003
Filed under Features

Overall dealer profitability, as measured by Top Gun dealers nationwide, dropped sharply in December. Profitability for 2002 was 7.9%, off from 9.1% last year. December profitability was 1.7%, down from 3.4% in November and down from 6.3% and 3.8% in November and December 2001.

Overall return on investment (ROI) was down slightly in December, slipping from 77% in November to 75%. That compares with 76% in December 2001. Gross profit per vehicle financed was $486 in December, compared to $523 last December.

Gross Profit Per Hour

To calculate Gross Profit per effort hour, take the total gross profit generated by your P&A department for a given month or pay period. Divide that number by the total number of hours worked (clock hours) for all members of the P&A team, regardless of title, for the same period. If someone works in P&A as well as another department, estimate the number of hours they worked in Parts.

Average Invoice To Walk-in P&A customers

To see how you compare, determine your total gross sales to walk-in customers. Be sure to exclude all wholesale, mail-order, service through repair orders, and P&A sold with major unit sales. Then divide your gross sales by the number of transactions to those walk-in customers.

OEM Parts Sales Compared To Accessory Sales.

If your accessory sales dollars do not equal your total OEM parts business, your customers are buying from sources other than you.

Service Effective Labor Rate

                                                                                                                                                                                                                                                               To calculate Return On Investment, take your gross profit for a given month and annualize it (multiply it by 12.) Next, divide that amount by the current value (at cost) of your on-hand floored and dealer owned inventory.</p>
<p>Average Gross Profit per Vehicle Financed is based on the profits from all extended service agreements, the commissions on insurance policies, and 50% of service maintenance programs sold for at least three years.This represents net profit as a percentage of sales before depreciation and with all owner salaries adjusted to reflect the true value of the job performed. Rent amounts are also adjusted to reflect true market value of the facility when it is shareholder owned and leased back to a corporation.
To determine your effective labor rate, take the total Service team effort hours (techs and all support personnel, including porters) and divide that amount into your gross labor sales for the same period.

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