Dealer program kicked off Aug 1.
Victory Motorcycles is back again this fall with its Custom Order Program (COP) letting customers choose accessories to customize their Victory right from the factory.
This buying incentive, launched for the first time last fall, was such a hit with customers and dealers, that Victory decided to bring it back for its ’04 model lineup, extending the program by 30 days.
Customers will have from Aug. 1 to Oct. 27, 2003, to custom order one or more out of 3,000 possible combinations to make their Victory all their own. The COP will be available on two of Victory’s motorcycles: the returning Vegas, and a new model, the Kingpin.
The Kingpin is the motorcycle with which Victory is making good on a promise it made last fall. Mark Blackwell, general manager of Victory Motorcycles, proclaimed in October 2002, “The Vegas is the tip of the iceberg. You can expect to see one to two dramatic new models from Victory over the next few years.”
The Kingpin and the touring version, the Kingpin Deluxe, are the newest additions to Victory’s existing lineup of cruisers. The Kingpin replaces the Classic Cruiser for 2004.
Based on customer feedback, Victory found that styling is extremely important to its Classic Cruiser buyer. And comfort and stability rated even higher. Victory concluded that these buyers want a more substantial looking bike, one that is anchored to the road, is stable and inspires confidence.
kingpin based upon vegas
The Kingpin was developed from that feedback. This custom cruiser is based on the same chassis and drivetrain as the Vegas, but that’s where the similarities end. The Kingpin uses more than 200 new components to make the bike all its own. Arlen Ness and his son, Cory, who contributed significantly to the design of the Vegas, also collaborated on the design of the Kingpin.
Some of the new styling elements include 18-inch wheels in front and rear (the Vegas has 16-inchers) giving the bike a more planted feel on the road, vibration absorbing floorboards with new, highly stylized shifter and brake controls, vibration absorbing handlebars, an inverted cartridge fork front suspension, and a heavily sculpted appearance including fully skirted fenders.
The bike also has a low 26.5-inch seat height.
The Kingpin will be available in four standard color options: black, solar red, sonic blue and purple thunder. Four more color schemes are available if customers take advantage of the COP. They are two-tone black and bronze mist or two-tone bronze mist and pearl white and tribal flame designs of sonic blue with fade flames or purple with silver flames. Other COP options include choosing an engine and frame that comes in black or silver with wheel options of cast, laced or billet.
The extra chrome package includes adding chrome front axle brackets, upper and lower triple clamps, handlebar risers and caps, switch housings and swingarm.
Customers can also choose the deluxe touring package which consists of a mid-height, chromed windshield, fork-mounted wind deflectors, a larger more comfortable touring passenger seat, tall passenger backrest, a bright fender trim package, and hard leather, locking saddlebags.
If customers don’t want to spring for the extra COP touring package or missed the window of opportunity to order, the Kingpin Deluxe model packs on a windshield; hard, locking, leather-covered saddlebags; a large passenger backrest; and stylish fender tips and trim and a price of $17,449.
Victory executives believe the Kingpin gives motorcyclists a new alternative with a bike that will turn heads with its custom looks yet deliver superior comfort and stability, good enough for extended miles and days in the saddle. Most cruisers that are customized to the extent the Kingpin is can’t boast of long-haul comfort. Victory promises that the Kingpin can with a base price of $14,999.
Next in Victory’s lineup for ’04 comes the Arlen Ness Signature Series, a limited production Arlen and Cory Ness inspired motorcycle. Since the Ness duo’s input was so successful in the design of the Vegas, Victory called upon the respected creative team to offer input in crafting a limited production Vegas.
What they came up with is a Vegas-inspired custom with nearly every component being draped in chrome, billet, leather or custom paint straight from a new Arlen Ness Signature collection of parts designed specifically for this motorcycle.
A limited number of bikes is being produced with Victory revealing only that the number averages to about one motorcycle per dealer.
The price tag of the Ness Signature bike is $19,999.
Rounding out Victory’s 2004 lineup are two returning models, the Vegas and the Touring Cruiser. The Vegas bows with some new features including low vibration mirrors, billet wheels and a list of new accessories many of which are available through the Custom Order Program. Among those options are eight paint schemes, a deluxe touring package, two-inch pullback handlebars, and a stronger headlight option, which was previously a $500 accessory, now a $250 COP option.
The Touring Cruiser returns with a much smoother ride thanks to vibration isolated handlebars, a softer seat, those low-vibe mirrors also found on the Vegas, and a revised front and rear suspension. Base price is $14,999. All models are powered by Victory’s 92 cubic-inch Freedom V-twin engine.
Copyright 2004 Powersports Business