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CYCLE DIGEST

November 17, 2004
Filed under Features

SUPERTRAPP INKS DEAL WITH BILL WERNER
SuperTrapp Industries announced that Bill Werner, the most successful tuner in AMA Grand National racing history, will work with the performance exhaust manufacturer to design and develop race and performance street exhaust systems for Harley-Davidson applications.
“Our systems are currently on almost every flat track bike, so this partnership and the new SuperTrapp systems could literally take Flat Track racing to a whole new level,” said SuperTrapp President Kevin Berger. “Perhaps the most exciting aspect of the partnership is that we’ll be translating the success from the track to our street systems to add even more performance to our customer’s bikes.”
Initially, Werner and SuperTrapp will focus on enhancing SuperTrapp’s current race-specific systems. He will also lend his expertise to developing street systems to enhance SuperTrapp’s current tunable disc technology and resulting performance gains. SuperTrapp hopes to have Bill Werner-designed exhausts to dealers during the 2005 riding season. They will be sold directly to the racing community and offered through aftermarket distribution.

CHEVROLET ENDS MOTORCYCLE
RACING SPONSORSHIPS
AMA Pro Racing has announced that Chevrolet will not return as title sponsor of the AMA Motocross Championship or the AMA Superbike Championship in 2005. Chevrolet has been title sponsor of both championship series since 2000. The strategy originally was to support Chevy’s truck division then was expanded at the beginning of the 2004 racing season to include Chevrolet’s entire model line-up.
“Chevrolet has been a tremendous partner with us for the last five years and we sincerely appreciate that support,” said John Farris, AMA Pro Racing Vice President of Commercial Development. “Obviously we’d prefer that they were staying but we respect the business decision they have made. We are already proactively working on developing new sponsorship packages with other companies. Additionally, the door remains open for Chevrolet to return to AMA racing.”

RICHARD SAINCT DIES
French rider Richard Sainct died Sept. 29, 2004 following a serious crash during a timed section of the Pharaoh’s Rally in Egypt. He was 34 years old. Sainct was one of the most experienced riders in this discipline. The Ehlert staff present their sincere condolences to his family and his friends.

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