Guzzi aims for 20,000 units – November 13, 2006
November 13, 2006
Filed under Features
Piaggio President Roberto Colaninno says Moto Guzzi plans worldwide sales of more than 10,000 units this year, up from less than 7,000 units in 2005.
Moto Guzzi became part of the Piaggio Group in December 2004. The Piaggio Group’s significant push to re-launch Moto Guzzi through an updated distribution network and impressive series of new model launches has led to a rebound in worldwide sales for the brand. Worldwide sales increased 76 percent in 2005 compared to 2004, and by a further 70 percent in the first half of 2006 — 5,900 motorcycles were sold during the first six months of 2006 compared to 3,950 sold during the same period in 2005.
Colaninno said the objective is to reach annual sales of 20,000 units.
He said investment in infrastructure has already started. Currently employing 250 workers, Moto Guzzi’s Mandello del Lario factory is undergoing redevelopment to become a “super-modern” facility, even featuring a wind tunnel and museum.
The year 2006 marks the 85th anniversary of the founding of Moto Guzzi by Carlo Guzzi. To herald the event, Moto Guzzi USA gave customers seeking a Griso or Breva test ride through Nov. 15 a free Limited Edition 85th Anniversary Commemorative T-shirt.
“We created this promotion to encourage motorcyclists to come out and experience what makes the Moto Guzzi such an amazing motorcycle,” said Rick Panettieri, brand manager, Moto Guzzi USA. “The Moto Guzzi Breva and Griso models have received excellent reviews and yet maintain that classic Moto Guzzi character. With all the new technology incorporated into these machines, people need to ride one to truly appreciate it.” PSB