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New seminars added to annual V-Twin Expo – January 22, 2007

January 22, 2007
Filed under Features

Additional seminars have been added to the upcoming V-Twin Expo, traditionally that industry segment’s largest event of the year.
The seventh annual event will be held at Cincinnati’s Duke Energy Convention Center on Feb. 3-5. The showcase will feature more than 500 exhibitors and 1,100 booths.
The more than 500 exhibitors is a slight increase from last year, according to event organizers. Like in previous years, expect to see a full spectrum of custom bike builders, from the larger manufacturers like Big Dog Motorcycles and American IronHorse to smaller builders, and a host of aftermarket companies.
Seminars will take place from 2 p.m. to 5 p.m. Friday, from 10 a.m. to 4:15 p.m. Saturday and from 10 a.m. to 4:30 p.m. Sunday. The seminars, which Expo Executive Producer Jim Betlach refer to as “real meat-and-potato seminars,” will include:

  • “Selling After The Sale” by Chrome Marketing’s Darcy Betlack. It will focus on starting a comprehensive, measurable communication plan for your existing customer base and as a way to generate new customers.
  • “Alternative Motorcycle Financing – E-Loan” by Richard Hollinger will look at alternative loan products that will lower consumer monthly payments and thus expand the market for potential buyers.
  • “What’s New in Custom Paint and Equipment” by John Kosmoski. The founder of House of Kolor will discuss the art of touch-ups and blending colors plus talk about what’s new in custom paint.
  • “So You Want to Build a Custom?” Six well-known builders will discuss their building tactics and budgets.
  • “Six-Speed Designs and Applications”: Bert Baker of Baker Drivetrain will cover a range of transmission topics, from noise, shift-quality, manufacturing, gearset layout, the shift system, torque capacity, trends and more.
  • S&S will put on a seminar on EPA certification for ground-up builds, new dealer policies, training and certification classes, factory remanufacturing programs and its latest products. The LaCrosse, Wis., manufacturer also will hold a separate seminar on its new engine.
    The site of the V-Twin Expo, the Duke Energy Convention Center, features refurbished second and third floors. As usual, the second floor will be reserved for seminars and meeting rooms. But this year, about 150 exhibitor booths will be on the third floor. That floor, which includes the newly refurbished ballroom, will have a restaurant and new products and registration areas.
    The third floor also will be the site of this year’s awards banquet. psb

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