BRP unveils its first on-road product
February 5, 2007
Filed under Features
After five years of product development and three years of marketing research, BRP has ventured into a new arena — the on-road segment.
BRP unveiled the three-wheeled Spyder today. It is the first on-road vehicle the Canadian manufacturer has ever brought to the market.
The vehicle, which BRP defines as a roadster, carries a number of technological aspects that aim to make riding easier and safer, including a four-computer system that communicates with itself through CANbus, a vehicle network that is used throughout the auto industry.
BRP will roll out Spyder in three phases, with 150 dealers primarily in the central and western parts of the United States getting the first shipment. Production will start in the fall.
To find out more, see the Feb. 12 edition of Powersports Business.