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H-D opens its first Moroccan dealership

May 4, 2007
Filed under Features

Harley-Davidson’s newest franchise is in a new country for the Motor Company. Casablanca Harley-Davidson is in Casablanca, Morocco. It is the first authorized H-D dealership in the country. It also will sell Keeway and Maxxstar motorcycles, choppers, scooters and quads.

Casablanca Harley-Davidson will have H-D motorcycles, a large service center, complete parts warehouse, accessories and motor clothes. The 6,000-square-feet showroom and 4,000-square-feet service facility also will feature Harley-Davidson-trained mechanics.

The dealership’s opening, planned for May 26, also will include launching the country’s first HOG chapter.

Bill Conner of San Diego is the dealer principal for Casablanca Harley-Davidson. Chad Conner is vice president and Sekkat-Tadili of Casablanca has been named general manager.

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