BMW moves to buy Husqvarna
July 24, 2007
Filed under Features
BMW Motorrad has agreed to acquire MV Augusta’s Husqvarna Motorcycles, pending European Union (EU) authorization, BMW said in a press release July 20.
Dr. Herbert Diess, BMW Motorrad general director, and Italian industrialist Claudio Castiglioni signed a contract July 19. The contractual agreement will come into effect upon final approval from EU cartel authorities. Both parties agreed that the purchase price was to remain confidential.
“With the Husqvarna models targeted at the sporty competition, we will be able to extend the BMW Motorrad range to include younger groups of customers as well as the entire off-road and supermoto sector much more quickly and effectively than with our core brand alone,” Diess said in the release. “This transaction also provides us with direct access to a worldwide sales network in the off-road segment.”
BMW Motorrad plans to continue operating Husqvarna Motorcycles as a separate enterprise. All development, sales and production activities, as well as the current workforce, will remain in place at its present location in northern Italy’s Varese region.