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Ducati to let the bike out of the bag

October 26, 2007
Filed under Features

Ducati, unlike the industry as a whole, has had growth in its 2007 U.S. sales and will uncover a new motorcycle model at the upcoming EICMA show in Milan, Italy.

Unlike in past years, the model has yet to be seen by U.S. dealers.

“Miraculously, we’ve managed to keep this bike secret,” said Ducati North America CEO Michael Lock. “How we’ve done that, I have no idea because we’ve never done it before.”

Lock called the new model “possibly the most significant bike that we’ve had in 10 years.”

The EICMA show will be held Nov. 6-11.

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