BMW worldwide motorcycle sales fall
July 8, 2008
Filed under Features
BMW Group reported its motorcycle segment was unable to maintain last year’s level of sales in the first half of 2008 in a press release July 7.
Worldwide sales decreased 5.6 percent to 55,932 units. In June, 10,904 motorcycles were delivered, which was 5.9 percent fewer compared with the same month last year. No information on North America was available.
Overall, including automobile sales, BMW reported a 4.7 percent sales increase from January to June 2008 over the first half of 2007, selling 764,874 units. This made the first half of 2008 the most successful in the history of the BMW Group in terms of sales.
Nevertheless, the company was not entirely able to avoid the difficult economic trends in individual markets, such as the United States and Japan. As such, global sales slipped 2.8 percent in June to 146,138 units.