Aug. 11, 2008 – Triumph expecting record for worldwide sales
August 11, 2008
Filed under Features
Triumph is on pace for a record-breaking year, the manufacturer said at its recent global dealer conference.
The Hinckley, England-based manufacturer is on track to top 50,000 sales in 2008, exceeding its previous record of 46,700 set in the 1960s.
“We often hear talk of the ‘golden age of British motorcycling’ referring to the 1950s and 1960s, but we are proud to be rewriting history and creating a new golden age right now,” Tue Mantoni, CEO of Triumph Motorcycles Limited, said in a press release.
Triumph said it has had an average annual sales increase of 17 percent over the past four years.
“As part of our growth plans we are committed to expanding our range significantly over the next few years,” Mantoni said.
During its global conference, Triumph unveiled a new model for 2010: the Thunderbird cruiser. The all-new bike is powered by a 1,600cc parallel-twin engine and marks Triumph’s entry into the largest sector of the cruiser market.
Triumph also announced its 2009 range of motorcycles, accessories and clothing. These included an updated version of the award-winning Daytona 675 sports bike, the new, high specification, Street Triple R, two new Bonneville models featuring 1970s styling and a 50th anniversary limited edition of the iconic Bonneville model. The Bonneville name was first introduced 50 years ago and the 2009 Bonneville T100 50th Anniversary model features a higher specification than the standard T100 and a color scheme based on that of the original 1959 model.
Triumph’s clothing division also announced a range of new products, including a range ofTriumph engineered by Alpinestars sports riding gear and a new T-shirt depicting famous Triumph rider Steve McQueen. psb