BRP delays plans to go public
September 12, 2008
Filed under Features
The tough economic climate is putting a damper on plans by BRP to go public, according to a story by PR Newswire.
After being spun off by Bombardier Inc. in 2003, plans were to take BRP public within a five-year time span, but the recent economic slowdown has put that idea on hold, says president and chief executive officer José Boisjoli.
Instead, the company is taking aim at its rivals by developing new products to move more aggressively into the high-end, value-added power-sports category, Boisjoli said in the article.
“Over the next two years, we’re going to concentrate on product innovation, winning snowmobile market share in North America and expanding into Russia and Scandinavia and completing our Spyder portfolio,” he said, referring to the lineup of three-wheeler on-road products the company introduced in 2007.