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Nov. 10, 2008 – Honda’s 2Q N. American cycle sales fall

November 10, 2008
Filed under Features

Honda’s powersports new unit sales in North America fell more than 20 percent in its second quarter, the company recently reported.
Honda’s second-quarter motorcycle new unit sales in the United States, Canada and Mexico declined 26 percent compared to the year-ago period, according to the financial report. Overall, Honda’s powersports new unit sales fell 23 percent to 93,000 in its second quarter, which ended Sept. 30. The powersports segment includes motorcycles, ATVs and PWC.
For its first half, Honda’s overall motorcycle segment, including its entire worldwide sales, increased more than 22 percent to 5.6 million units. That increase is primarily a result of more new unit sales in Asia, which topped 4.1 million in the first half. That’s a 28 percent increase over the prior-year period.
However, Honda’s first-half sales of 95,000 motorcycles in North America fell 9.5 percent. Its overall powersports new unit sales of 173,000 fell nearly 14 percent.
Honda also saw fewer new unit sales in Europe (down nearly 4 percent) and Japan (more than 28 percent) in its first half.
Overall, Honda reported revenue of $27.2 billion for its second quarter, a drop of nearly 5 percent due primarily to negative currency exchange rates. The company estimated if the second-quarter revenue was calculated at the same exchange rate as a year ago, its sales would have increased 1.7 percent.
In North America, Honda reported a 12 percent dip in revenue due to declining unit sales in all segments, including auto. psb

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