National distributor launches new apparel line
June 29, 2009
Filed under Features
National distributor Helmet House and the maker of the Fieldsheer line of riding gear are launching a new apparel line.
The line, called “Pokerun,” features leather and textile jackets, leather chaps and vests as well as a broad line of leather and textile gloves, all designed to the needs of cruising riders. The line also will feature an aggressive outward-looking attitude and market positioning.
“The Pokerun apparel line covers over 16 jacket styles for men and women along with pants, chaps, vests and gloves, and this line combined with the relaunch of an all-new Fieldsheer line is the first result of our two companies’ partnership,” said Mark Gandy, director of products for Helmet House. “Ansai’s manufacturing and design expertise in powersports apparel products combined with Helmet House’s distribution strengths have allowed us to bring to market a dynamic new line of apparel, gloves and gear targeted at cruising.”
Ansai Sportswear, which employs more than 2,500, combines design, development, testing and manufacturing of motorcycle and sports apparel, luggage, gloves and related products at its China facility.
For more on the new apparel line, see an upcoming edition of Powersports Business.