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Manufacturer’s intellectual property up for sale

November 13, 2009
Filed under Features

A firm specializing in the sale of intangible assets is working on a project involving American IronHorse Motorcycles, the company said in a press release.

The company, Streambank, said the intangible assets of American IronHorse Motorcycles, the Ft. Worth, Texas-based manufacturer of V-twin motorcycles, are for sale. Streambank said it plans on completing a sale in January.

The assets for sale include all trademarks, including American IronHorse, Texas Chopper, Slammer, Legend, Tejas and Outlaw model names. Also for sale will be the URLs, patents and all available proprietary motorcycle and parts designs. The company’s data containing contact and valuable demographic information will be available as well.

From its 224,000 square foot facility, American IronHorse produced up to 240 motorcycles a month during the firm’s peak years of 2004 and 2005. The company was also awarded a U.S. patent for its innovative gas tank design on the Texas Chopper.

“With its iconic horse head logo, consumers were drawn to American IronHorse not only for high-performance motorcycles, but also to be a part of its culture,” said Margaret Birlem, a partner with Streambank LLC.

Birlem told the Dallas Business Journal that selected customer data for the business also will be available, although the data buyer would have to adhere to American IronHorse’s privacy policy.

“The buyer of these assets will most likely be somebody (who is) interested in re-establishing the brand or continuing to manufacture after-market parts,” Birlem told the Dallas Business Journal.

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