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Black Friday: Number of shoppers up, average spending down

December 1, 2009
Filed under Features

Over the holiday weekend, the average dollar amount spent per person was $343.31, which is down nearly 8 percent from a year ago, according to the National Retail Federation’s Black Friday shopping survey, conducted by BIGresearch.

About 195 million shoppers visited stores and Web sites over Black Friday weekend, which is up from 172 million last year. Total spending reached an estimated $41.2 billion.

“Shoppers proved this weekend that they were willing to open their wallets for a bargain, heading out to take advantage of great deals on less expensive items like toys, small appliances and winter clothes,” Tracy Mullin, NRF president and CEO, said in a press release. “While retailers are encouraged by the number of Americans who shopped over Black Friday weekend, they know they have their work cut out for them to keep people coming back through Christmas. Shoppers can continue to expect retailers to focus on low prices and bargains through the end of December.”

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