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Harley-Davidson extends trade-in promotion

February 2, 2010
Filed under Features

Harley-Davidson’s Competitive Bike Exchange trade-in program launched in December is being extended through Feb. 28, reported the company.

The incentive program offers customers who trade-in an eligible non-Harley-Davidson brand motorcycle a credit of $500 above the dealer-negotiated trade-in value toward the purchase price of a new untitled Harley-Davidson motorcycle.

“If the bike in your garage is not the bike in your head, this offer makes it a little easier to purchase the bike of your dreams,” Dino Bernacchi, Harley-Davidson’s advertising and promotions director, said in a press release. “It’s just one more way Harley-Davidson and its dealers strive to welcome new riders into the Harley-Davidson family.”

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