Kwik Tek buys Sportsstuff
April 2, 2010
Filed under Features
Kwik Tek Inc. has acquired all assets of Sportsstuff Inc., a company known for its innovative lake, pool, backyard and marine inflatable products. This move strengthens Kwik Tek’s portfolio in the marine and sporting goods space, according to a press release from Kwik Tek.
The Sportsstuff brand will be added to the Kwik Tek arsenal of top selling brands.
“Adding the Sportsstuff brand is the single most exciting event in Kwik Tek’s 19 year history. We are looking forward to providing one stop shopping to our valued distributors and retailers. The Sportsstuff brand is recognized as the top innovator in the inflatable industry. Airhead has a slightly more conservative approach to the market, while being famous for its attention to detail, customer service and exemplary product quality. The breakthrough synergy that these two brands deliver is incredible,” President and CEO Aaron Kramer stated in the release.