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April 5, 2010: Brand’s dealer numbers remain steady

April 5, 2010
Filed under Features

Brand’s dealer numbers remain steady

SCOTTSDALE, Ariz. — There has been little change in the volume of Ducati dealers either nationally or worldwide, company officials said.

In North America, the company’s dealer network consists of 161 dealers, 143 of which are in the United States. That number is only one less than a year ago, although the company has seen a couple of dealerships close because of the national downturn in new unit sales.

Worldwide, Ducati has 605 dealers currently, an increase of seven from a year ago, said Cristiano Silei, vice president of sales for Ducati Motor Holding.

“Our strategy is not one of proliferating our dealer network,” Silei said.

Ducati also recently opened its first dealership in Mexico.

Improved market share in traditional markets

SCOTTSDALE, Ariz. — Ducati Motor Holding reported market share growth in nearly every country it competes in as well as continued focus on emerging markets.


Cristiano Silei, vice president of sales for Ducati Motor Holding, told dealers the Italian brand is now distributed in 84 countries. In the past year, the company has revamped or opened a number of new markets, including Mexico, South America, India, China, Vietnam and the Philippines.

In its traditional markets, Ducati experienced market share growth in each country besides Greece, Silei said. He also noted this occurred despite the fact that each of those markets declined in volume.

Today, Ducati has more than 7 percent market share in its relevant worldwide markets.

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